Andrew Gryfe
About me
About me
Andrew Gryfe
Andrew Gryfe
Senior Instructional Designer & Learning Strategist
Senior Instructional Designer & Learning Strategist
25+ years of experience designing inclusive, practical, and outcome driven learning experiences for education, corporate, and public sectors.
Designing with Purpose: A Behind the Scenes Look at My Instructional Design Process
Designing with Purpose: A Behind the Scenes Look at My Instructional Design Process
Designing with Purpose: A Behind the Scenes Look at My Instructional Design Process
I created this self-paced course to give a behind the scenes look at how I design effective, outcome aligned learning experiences across different formats and sectors. Built in Articulate Rise, The Architecture of Learning walks learners through my entire design process from initial discovery and alignment, to agile development, and final handoff.
I created this self-paced course to give a behind the scenes look at how I design effective, outcome aligned learning experiences across different formats and sectors. Built in Articulate Rise, The Architecture of Learning walks learners through my entire design process from initial discovery and alignment, to agile development, and final handoff.
I created this self-paced course to give a behind the scenes look at how I design effective, outcome aligned learning experiences across different formats and sectors. Built in Articulate Rise, The Architecture of Learning walks learners through my entire design process from initial discovery and alignment, to agile development, and final handoff.
Careers in Advanced Manufacturing
Hybrid training program for newcomers and professionals, combining micro-credentials, labs, and employment supports.
Leading Edge Group
Corporate training programs in Lean, Agile, AI, and Change Management tailored for healthcare, government, and industry sectors.
Process
How I Work
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01
Discovery & Alignment
I begin with a thorough needs analysis, collaborating with stakeholders and subject matter experts to define learning goals, identify skill gaps, and align solutions with organizational outcomes. This ensures all learning is relevant, performance driven, and goal oriented.
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01
Discovery & Alignment
I begin with a thorough needs analysis, collaborating with stakeholders and subject matter experts to define learning goals, identify skill gaps, and align solutions with organizational outcomes. This ensures all learning is relevant, performance driven, and goal oriented.
/
01
Discovery & Alignment
I begin with a thorough needs analysis, collaborating with stakeholders and subject matter experts to define learning goals, identify skill gaps, and align solutions with organizational outcomes. This ensures all learning is relevant, performance driven, and goal oriented.
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02
Instructional Strategy
Using adult learning principles, learning experience design (LxD), and backward design, I craft an instructional blueprint that defines clear learning objectives, delivery methods, and engagement strategies for maximum knowledge retention and skill transfer.
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02
Instructional Strategy
Using adult learning principles, learning experience design (LxD), and backward design, I craft an instructional blueprint that defines clear learning objectives, delivery methods, and engagement strategies for maximum knowledge retention and skill transfer.
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02
Instructional Strategy
Using adult learning principles, learning experience design (LxD), and backward design, I craft an instructional blueprint that defines clear learning objectives, delivery methods, and engagement strategies for maximum knowledge retention and skill transfer.
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03
Content Development
I design and build learning content that’s interactive, accessible, and aligned with UDL (Universal Design for Learning) principles. This includes scenario based learning, multimedia assets, simulations, microlearning, assessments, and more.
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03
Content Development
I design and build learning content that’s interactive, accessible, and aligned with UDL (Universal Design for Learning) principles. This includes scenario based learning, multimedia assets, simulations, microlearning, assessments, and more.
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03
Content Development
I design and build learning content that’s interactive, accessible, and aligned with UDL (Universal Design for Learning) principles. This includes scenario based learning, multimedia assets, simulations, microlearning, assessments, and more.
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04
Testing & Feedback Loops
Throughout the development process, I apply iterative evaluation using SME input, learner testing, and usability feedback. This ensures the final product is effective, inclusive, and ready for deployment.
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04
Testing & Feedback Loops
Throughout the development process, I apply iterative evaluation using SME input, learner testing, and usability feedback. This ensures the final product is effective, inclusive, and ready for deployment.
/
04
Testing & Feedback Loops
Throughout the development process, I apply iterative evaluation using SME input, learner testing, and usability feedback. This ensures the final product is effective, inclusive, and ready for deployment.
/
05
Implementation & Support
I support the full launch with facilitator guides, LMS setup, and onboarding materials. I also provide post-launch evaluation to assess impact, gather feedback, and recommend improvements.
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05
Implementation & Support
I support the full launch with facilitator guides, LMS setup, and onboarding materials. I also provide post-launch evaluation to assess impact, gather feedback, and recommend improvements.
/
05
Implementation & Support
I support the full launch with facilitator guides, LMS setup, and onboarding materials. I also provide post-launch evaluation to assess impact, gather feedback, and recommend improvements.
FAQ
Got Questions?
Got Questions?
Do you work exclusively in the education sector?
Not at all. While I have deep roots in education, I regularly design training for healthcare, government, nonprofit, and advanced manufacturing sectors. My process is always tailored to the goals and context of each client.
Can you handle both strategy and content development?
Yes. I can serve as both instructional designer and project lead, handling everything from scoping and budgeting to stakeholder management and full-cycle development. I've led successful projects of all sizes.
What tools and platforms do you use most?
I’m highly flexible and adapt to whatever LMS or platform you use. I have hands-on experience with Articulate Rise & Storyline, Adobe Creative Suite, Moodle, Blackboard, Brightspace, Canvas, Notion, Trello, and Google Workspace
How do you ensure content is inclusive and accessible?
Accessibility is built into my process from day one. I follow Universal Design for Learning (UDL), ensure WCAG compliance, use plain language and inclusive visuals, and provide multiple pathways for learner engagement.
Can you work with our existing team or SMEs?
Absolutely. I regularly collaborate with internal teams and SMEs, helping extract technical knowledge and translate it into engaging, clear, and actionable learning experiences.
Do you work exclusively in the education sector?
Not at all. While I have deep roots in education, I regularly design training for healthcare, government, nonprofit, and advanced manufacturing sectors. My process is always tailored to the goals and context of each client.
Can you handle both strategy and content development?
Yes. I can serve as both instructional designer and project lead, handling everything from scoping and budgeting to stakeholder management and full-cycle development. I've led successful projects of all sizes.
What tools and platforms do you use most?
I’m highly flexible and adapt to whatever LMS or platform you use. I have hands-on experience with Articulate Rise & Storyline, Adobe Creative Suite, Moodle, Blackboard, Brightspace, Canvas, Notion, Trello, and Google Workspace
How do you ensure content is inclusive and accessible?
Accessibility is built into my process from day one. I follow Universal Design for Learning (UDL), ensure WCAG compliance, use plain language and inclusive visuals, and provide multiple pathways for learner engagement.
Can you work with our existing team or SMEs?
Absolutely. I regularly collaborate with internal teams and SMEs, helping extract technical knowledge and translate it into engaging, clear, and actionable learning experiences.
Do you work exclusively in the education sector?
Not at all. While I have deep roots in education, I regularly design training for healthcare, government, nonprofit, and advanced manufacturing sectors. My process is always tailored to the goals and context of each client.
Can you handle both strategy and content development?
Yes. I can serve as both instructional designer and project lead, handling everything from scoping and budgeting to stakeholder management and full-cycle development. I've led successful projects of all sizes.
What tools and platforms do you use most?
I’m highly flexible and adapt to whatever LMS or platform you use. I have hands-on experience with Articulate Rise & Storyline, Adobe Creative Suite, Moodle, Blackboard, Brightspace, Canvas, Notion, Trello, and Google Workspace
How do you ensure content is inclusive and accessible?
Accessibility is built into my process from day one. I follow Universal Design for Learning (UDL), ensure WCAG compliance, use plain language and inclusive visuals, and provide multiple pathways for learner engagement.
Can you work with our existing team or SMEs?
Absolutely. I regularly collaborate with internal teams and SMEs, helping extract technical knowledge and translate it into engaging, clear, and actionable learning experiences.